Augmented reality (AR) is a technology that enhances or “augments” a person’s view of the real world by overlaying digital information, such as images, videos, and sounds, onto the camera feed of a device. This creates an interactive and immersive experience for the user, allowing them to see and interact with virtual objects in the real world.
AR is different from virtual reality (VR), which completely immerses the user in a digital environment and blocks out the real world. In AR, the user can still see and interact with their physical surroundings, while also having access to additional digital information.
AR has a variety of applications across industries, including gaming, education, healthcare, and retail. It is often used to enhance the customer experience in retail by allowing customers to try on virtual clothing or visualize furniture in their homes before making a purchase. In education, AR can be used to create interactive learning experiences that help students visualize complex concepts and ideas.
AR technology is constantly evolving, with new advancements being made in areas such as computer vision, machine learning, and artificial intelligence. This allows for more advanced and realistic AR experiences, such as those seen in the popular mobile game Pokémon Go.
In conclusion, augmented reality (AR) is a technology that enhances a person’s view of the real world by overlaying digital information onto the camera feed of a device. It has a variety of applications across industries and is constantly evolving.