Augmented reality (AR) is a technology that superimposes computer-generated images onto real-world objects, creating an immersive and interactive experience.
AR has been around for decades, but it wasn’t until the widespread adoption of smartphones that it really took off. Today, AR is being used in a variety of industries, from gaming and entertainment to education and healthcare.
What is Augmented Reality?
Augmented reality is a technology that enhances the real world with computer-generated information, images, or objects. It does this by using sensors and cameras on a device (such as a smartphone) to track the real world around you.
Once the device knows where it is in space, it can overlay digital elements onto the real world, creating an immersive experience for the user.
Some examples of AR include:
- Ikea’s AR app, which lets users see how furniture would look in their home before buying it
- Snapchat’s AR filters, which add digital effects to photos and videos
- Pokemon Go, a popular mobile game that uses AR to bring virtual creatures into the real world
How does Augmented Reality work?
AR works by using sensors and cameras on a device to track the real world around you. This information is then used to create an accurate 3D model of your surroundings.
Once the 3D model is created, digital elements (such as images or objects) can be overlaid onto the real world in real-time.
Some companies that are involved in augmented reality include:
- Apple: Apple has been working on AR technology for several years, including its ARKit framework and the development of AR-enabled iPhones and iPads.
- Google: Google’s AR technology includes its popular ARCore platform, which is used by developers to create AR apps for Android devices.
- Microsoft: Microsoft has been working on AR technology for several years, including its HoloLens headset and the development of AR-enabled laptops and tablets.
- Samsung: Samsung has been working on AR technology for several years, including its AR Emulator software development kit and the development of AR-enabled smartphones and tablets.
Tips for investing in augmented reality stocks
- Do your research: Before investing in any stock, it’s important to do your research on the company and its products or services. This will help you understand how the company is positioned in the AR market and what its potential growth opportunities are.
- Consider diversification: It’s a good idea to diversify your investment portfolio by investing in multiple companies that are involved in augmented reality. This can help mitigate risk and increase your chances of achieving long-term success.
- Stay up-to-date: The AR market is constantly evolving, so it’s important to stay up-to-date on the latest developments and trends. This will help you make informed investment decisions and take advantage of new opportunities as they arise.