Augmented reality (AR) is a technology that allows users to experience digital objects and content in the real world. AR has become increasingly popular in recent years, with many industries using it to enhance user experiences, increase engagement, and drive sales. In this guide, we will explore some of the most notable examples of augmented reality and how they are being used by developers today.
1. Pokemon Go
Pokemon Go is perhaps the most well-known example of augmented reality in recent years. The mobile app was launched in 2016 and quickly became a global sensation, with millions of users downloading it within weeks of its release. In the game, users can capture virtual creatures called “Pokemon” by interacting with them in the real world using their smartphone cameras.
Pokemon Go was successful because it combined augmented reality with gaming and social elements. Users could compete with each other to see who had the most Pokemon or visit different locations around the world to discover rare creatures. The app also used real-time location data, which allowed users to capture Pokemon in specific locations.
2. Snapchat Filters
Snapchat is another popular social media platform that has embraced augmented reality. In addition to its traditional photo and video filters, the app now offers a range of AR-based filters that allow users to add virtual objects and effects to their photos and videos. For example, users can add virtual hats, glasses, or other accessories to their photos using the app’s camera.
Snapchat’s success with AR filters is due in part to its ability to make augmented reality fun and accessible to everyday users. The app also uses artificial intelligence (AI) to personalize the filters based on the user’s location, interests, and other data, which makes them more relevant and engaging for each individual user.
3. IKEA Place
IKEA Place is an augmented reality app that allows users to preview how different pieces of furniture would look in their homes before making a purchase. The app uses the camera on a user’s smartphone to overlay virtual models of furniture onto the real world, allowing users to see how the items would fit into their spaces and complement their existing decor.
IKEA Place has been successful because it solves a common problem for many people: deciding what furniture will look like in their home before buying it. By providing a realistic preview of how the furniture would look in real life, the app helps users make more informed purchasing decisions and reduces the likelihood of returning items that don’t fit or look right.
4. Sephora Virtual Artist
The Sephora Virtual Artist is an augmented reality app that allows users to try on different makeup products virtually before making a purchase. The app uses the camera on a user’s smartphone to overlay virtual makeup onto their face, allowing them to see how different shades and textures would look in real life.
The Sephora Virtual Artist has been successful because it provides a personalized makeup experience for users. By allowing users to try on different products virtually, the app helps them find the perfect shade or texture that works best for their skin tone and type. This can lead to increased engagement and sales for Sephora and its customers.
5. Aurasma App
The Aurasma app is an augmented reality platform that allows users to create and share interactive content in the real world. Users can use the app to create their own virtual objects, such as 3D models or animations, which they can then overlay onto the real world using their smartphone camera.
Aurasma has been successful because it provides a unique platform for creators and marketers to engage with audiences in new and innovative ways. By allowing users to interact with virtual objects in the real world, the app can help drive engagement and brand awareness for businesses and individuals alike.